"There was hardly any career ambition at all. We knew we could never be the biggest band in the world. We just wanted to play."
"A thing of beauty is a joy forever: its loveliness increases; it will never pass into nothingness."
"I think this symbol will last for 50 years at least. I don’t think it will need any revision, simply because it is designed with the future in mind. Its very simplicity guarantees its durability."
"Don’t confuse legibility with communication. Just because something is legible doesn’t mean it communicates and, more importantly, doesn’t mean it communicates the right thing."
The use of the grid system implies:
- the will to systematize, to clarify
- the will to penetrate to the essentials, to concentrate
- the will to cultivate objectivity instead of subjectivity
- the will to rationalize the creative and technical production processes
- the will to integrate elements of colour, form and material
- the will to achieve architectural dominion over surface and space
- the will to adopt a positive, forward-looking attitude
- the recognition of the importance of education and teh effect of work devised in a constructive and creative spirit.
- Josef Müller-Brockmann
"We despise the culture of obsolescence, the culture of waste, the cult of the ephemeral."
Design by Vitsoe: by Deiter Rams
Dieter Rams: Design by Vitsoe
Delivered in December 1976 to an audience at
Jack Lenor Larsen’s New York showroom.
The ideas behind my work as a designer have to match with a company’s objectives. This principle applies to my work not only at Braun but also at Vitsoe. I have been working for these two companies for about 20 years and – I like to point out – only for these two companies.
I am convinced that design – at least in the terms I understand it – cannot be performed by someone outside the company. I am absolutely convinced that this is true if products are designed as part of a larger system, like we do at Vitsoe. In 1957 I began to develop a storage system that formed the basis of the company Vitsoe, which was founded in 1959. Thus the ideology behind my design is engrained within the company.
"Many people die at 25 and aren’t buried until 75."
"When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down ‘happy’. They told me I didn’t understand the assignment, and I told them they didn’t understand life."
"I always had this idea that doing art was just a masturbatory activity, and didn’t really help anybody. I was teaching kids in the California Youth Authority, an honor camp where they send kids instead of sending them to prison. One kid came to me one day and asked if I would open up the arts and crafts building at night so they could work. I said, “If all of you guys will cool it in the classes, then I’ll baby-sit you.” Worked like a charm. Here were these kids that had no values I could embrace, that cared about art more than I. So, I said, “Well, I guess art has some function in society,” and I haven’t gotten beyond that yet, but it was enough to convince me that art did some good somehow. I just needed a reason that wasn’t all about myself."
"When you feel your life ain’t worth living / You’ve got to stand up and / Take a look around you then a look way up to the sky / And when your deepest thoughts are broken / Keep on dreaming boy, cause when you stop dreamin’ it’s time to die."